Clarks in Jamaica tells the story of the phenomenal popularity of Clarks shoes in Jamaica – from their initial journey from the quiet village of Somerset to the West Indies one hundred years ago, through to their adoption as the rudeboy and Rasta shoe of choice during the 1960s, and the filtering of this popularity into reggae and dancehall song lyrics.
Featuring current and historic photographs, new interviews and never-before-seen material from the Clarks archive, particular focus is on the Jamaican singers, producers and musicians who have worn and sung about Clarks shoes throughout the years, including Little John, Vybz Kartel, Popcaan, Jah Thomas, Henry “Junjo” Lawes, Trinity and many more.
In the words of Jamaican producer Bunny “Striker” Lee: “From ever since, Clarks is a number one shoe inna Jamaica. Not just now, I’m talking from the 1950s come right up… Clarks stand the test of time inna Jamaica. All other shoes come and bow down at Clarks’ Foot.”